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About
My Vision

With over 20 years of experience in design, I’m passionate about creating impactful visuals that elevate brands. Skilled across print, digital, e-commerce, and production, I specialize in brand identity, packaging, marketing collateral, and event assets. I combine creativity with functionality to deliver designs that are both visually compelling and strategically effective. A detail-oriented, collaborative team player, I bring precision, reliability, and strong creative vision to every project.

ABOUT ME

EDUCATION

California State University of Long Beach - B.F.A. Visual Communications/Graphic Design

Minor: Advertising Marketing

Class of 2000 - Cum Laude

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EXPERICENCE

GOCAL Greater Ontario California  |  Ontario •  11/2024 - Present

Creative Marketing Manager
Lead the development and execution of strategic marketing and visual content promoting Greater Ontario California (GOCAL) and key venues—including the Ontario Convention Center, Toyota Arena, and the California Welcome Center—to drive tourism growth and strengthen destination awareness through compelling campaigns and storytelling.

  • Oversee design, production, and digital marketing for signature events such as the California Sports Hall of Fame, Restaurant Month, Cruisin’ Reunion Route 66, Faultline Music Festival, and Christmas on Euclid, increasing visitation and community engagement.

  • Manage integrated advertising campaigns across print, billboards, digital marquees, street banners, and online platforms to elevate regional visibility and boost audience participation.

  • Build and maintain vendor partnerships to improve production efficiency and control costs; collaborate with printers and suppliers to produce high-quality print materials and promotional assets supporting sales and tradeshow initiatives.

  • Develop and deliver quarterly stakeholder presentations highlighting marketing performance, campaign outcomes, and strategic initiatives to ensure alignment with organizational goals.

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​MONOPRICE INC.  |  Brea  •  12/2012 - 11/2023
Design Manager

  • Directed branding and visual identity development across multiple sub-brands, establishing style guides and design templates (Monolith™, Dark Matter™, StageRight™, Idyllwild™, Indio™, Stitch™, WorkStream™, Pure Outdoor™, Strata Home™, PowerCache™, SevaCare™).

  • Led creative design for product launches, collaborating with cross-functional teams to deliver marketing assets, POP displays, digital ads, A+ content, and social media graphics for B2B and consumer campaigns.

  • Partnered with internal teams and vendors to ensure consistent brand alignment and manage production of printed materials and promotional items.

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WESTCHROME  |  Temecula  •  10/2011 - 12/2012
Senior Graphic Designer

Managed all creative design projects, revitalizing the company's look and feel across branding, advertising, and marketing materials.

 

FREELANCING  |  1999 - 2010
Art Direction and Design
Created branding ad campaigns, print/web creative & marketing solutions.

  • Ignite Design and Advertising  |  Rancho Cucamonga

Clients:  Upland Christian Academy, Kumho Tires, Ontario Reign          

  • Strausberg  |  Santa Monica

Clients:  Renaissance Hotels, The Automobile Club of Southern California, AAA Travels

  • Self-Employed

Clients:  Housing Authority of the City of Long Beach, Friends of Cerritos Center for the        Performing Arts, The Los Angeles Opera, Generations Trust Bank, N.A., Jack Nadel International

 

SUNWEST DOCUMENT TECHNOLOGIES, INC.  |  Riverside  •  6/2006 - 6/2009
Senior Graphic Designer

Designed and developed all marketing, advertising and web design for community banks. 

 

JACK NADEL INTERNATIONAL  |  Culver City  •  8/2000- 12/2002
Art Director

Collaborated directly with the Vice President and Creative Director to manage projects from concept to completion, ensuring delivery on time and within budget. Partnered with Account Executives and clients to develop branding campaigns and integrated print and web marketing solutions.

 

SKILLS

Proficient in both Windows and macOS operating systems, with experience in the Adobe Cloud including Firefly, Express, Photoshop, Lightroom, Illustrator, InDesign, Acrobat, Bridge. Skilled in branding, concept development, layout, typography, catalog and packaging design, web content creation, and photography. Familiar with tools like Microsoft Teams, SharePoint, Asana, and Salsify to streamline communication, organize projects, and meet deadlines across teams. 

 

AWARDS/HONOR

•  Monoprice Outstanding Performer - Program Management Employee of the Year 
•  Marcom Creative Award - Silver Medal/Self Promotion
•  The New York Festival - Silver WorldMedal/Self Promotion
•  Creativity 32 - Award of Distinction/Logo Design, Invitation & Direct Mail
•  Creativity 31 - Gold Medal/Self Promotion

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LANGUAGES

Fluent in English and Vietnamese

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HOBBIES & INTEREST

Event Planning and Decor, Interior Design, Tennis, Healthy Vegetarian Cooking, Baking, Volunteer and Charity Work.

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